At The Shop
I’ve always (as many) loved cashmere. But I’ve always found it either plain and ordinary or rather lovely but far too expensive. The prices asked were too high and the designs never quite right, with one detail too much, or an unflattering cut or just overpriced.
So I decided to design my own range. Something I would love to wear (which I do all the time), in shapes that I know suit most people, and never ever plain or boring. And yes affordable.
Everything has detail, be it a lurex thread, or a sequin elbow pad, a cool metallic leather star or a pop of colour. Something that makes people look at your jumper and ask where it’s from.
My label was started in December 2014, and I am based in an overflowing house in London.